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Music for Coaltown's 2026 rebrand:

"Ammanford, our hometown in South West Wales, was built on anthracite coal 'Black Gold' that once fuelled lives and livelihoods.

When the last colliery closed in 2003, Ammanford lost its sense of purpose.

Coaltown set out to reignite that pride, creating a new kind of Black Gold: coffee.

In 2018, the machines began to hum once more, not in the mines, but in our Roastery."

The idea of transformation from raw to refined, past industry to contemporary craft, was the foundation of the rebrand and this launch film.

Client : Coaltown 
Music: Wevie / Al Boorman
Film, Design & Creative Direction: Smorgasbord