I cut my teeth in the world of TV idents by working with MTV World Design Studio on a huge range of projects.

The shorter things are, the harder they are to nail sometimes. I learnt a lot about working to picture from having to focus hard on the details; working across different genres of music and production, solving timing issues, and getting to know when and where character needs to be enhanced. A lot of it is about the timing - like the secret of comedy (and many other things..)