Music & sound design for the launch of Genesis GV 60 - the first all electric vehicle from Hyundai's luxury car brand.

Using a combination of analogue & digital synths, processed sound and dub mixing techniques, the soundtrack was composed closely to picture - combining sound design into the composition process: a technique which creates an organic feel and strong audio / visual connection.

both the music and sound design at the same time : a technique which creates an organic feel and strong audio / visual connection.

A large format, super wide screen installation film - shown at Hyundai's Genesis flagship stores worldwide.

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Direction & Animation : Kyungmo Paul Choi / Image Bakery
Music & Sound Design : Al Boorman / Wevie