Hyundai | Genesis GV 60

Music & sound design for the launch of Genesis GV 60 - the first all electric vehicle from Hyundai's luxury car brand.

Using a combination of analogue & digital synths, processed sound and dub mixing techniques, the soundtrack was composed closely to picture - creating the music and sound design at the same time : a technique which creates an organic feel and strong audio / visual connection.

A large format, super wide screen installation film - shown at Genesis flagship stores worldwide.


Direction & Animation : Kyungmo Paul Choi / Image Bakery
Music & Sound Design : Al Boorman / Wevie